Organic & All Natural Product Claims – The Truth behind the Exploitative Market That is Making Millions!
This topic and the information included in this article are applicable across industries and markets. However, I am going to keep this piece focused on cosmetic & skincare products. You must have often seen the terms “organic” and “100% natural” literally everywhere, on products you are interested in purchasing, and in marketing campaigns. But this is another marketing gimmick that preys on consumer ignorance and misinformation, earning billions as a result.
Let’s play a quick game of true or false. Trust us, you’ll love it!
Chemicals are bad for the skin – True/False
Natural ingredients are good for the skin – True/False
Synthetic ingredients are bad for the skin – True/False,
If you answered “True” to any of the above questions, you really, really, really need to continue reading this article.
Do not confuse “natural” or “organic” with “good”. Many natural ingredients like tea tree, lanolin etc, are well known to cause irritations and allergies in the skin. Essential oils are considered a cure-all for everything, a miracle worker! Well, think again. While some of them have been known to reduce inflammation, help with acne, etc, they’re not all good for you, and need to be used in a way specific to you, and in the right quantities.
Just because something is a chemical, it doesn’t automatically mean it is harmful. There are CHEMICALS in your green tea. Scared? Relax. We were talking about the water you add to it. Yep, water is a chemical! A chemical is simply “any substance consisting of matter. This includes any liquid, solid, or gas. A chemical is any pure substance (an element) or any mixture (a solution, compound, or gas). Chemicals occur naturally and can be made artificially.” (Source). People misunderstand chemical ingredients to mean synthetic ingredients, neither of which are all bad or harmful. A sub-group feels that natural chemicals are good, and “man-made” (read synthetic) chemicals are bad. Again, there is a lot of information available on why man-made chemicals are actually better than their natural alternatives, for various reasons. The truth is that most synthetic chemicals are actually better than their natural alternatives, because they are created keeping specific purposes in mind, and are hence more effective to fulfill that purpose.
When asked about this topic, Megha, a strong supporter of trusting science, said “…Our government is actively encouraging this BS, when everyone around the world is denouncing this. For example, homeopathy is considered useless everywhere else on the planet, but here the government is organising some kinda meet saying ‘come on bring your bs’!”
Look at AYUSH for example. There have been studies conducted by objective bodies that have shown Homeopathy, and other alternative medicines to be pure humbug. And yet, we have a ministry for it! Although this is related to medicine, the concept applies to skincare/cosmetics as well. Think Patanjali. Now, this company is taking the Indian obsession with all things natural to a global scale. The terms “herbal”, “natural”, and “ayurvedic” are plastered all across their site.
There’s not much of a difference between a “natural” product and a “chemical” product in terms of how effective they are or how harmful they are. It completely depends on various aspects like your skin type, how much & what kind of fillers are in the product, etc. Wait, there IS a big difference most of the time! It’s called a PRICE TAG. As a cosmetics & skincare brand, Saagini has never claimed and will never claim to be an organic or all-natural brand. We strongly believe in taking a scientific approach to all aspects of life, more so when it concerns our customers – you. There are plenty of resources online if you’re ever in doubt about whether something is good for you or not. Look for websites that take a proof-based approach to the info they give out. A well informed consumer is a force to be reckoned with! From our end, we will ensure that we do not include ingredients that are known to cause harm to you 🙂 Have thoughts to share? Comment below!
P.S: We love this particular Youtube channel “Lab Muffin Beauty Science” that busts beauty/skincare myths and unscientific claims.